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Aïmara Coupet Marketing and product development expert


In almost 20 years in the cosmetic industry, Aïmara grew up in the mass market to selective brand marketing. She learnt to develop products directly with many manufacturers and to put them on the market in different retailers throughout the world. Globe trotter and multicultural, she has a global vision of the beauty industry and keeps nourishing her experience by going regularly to the principal markets and international fairs.

Moreover, her work on the catalogue revision of the brand Black Up, specialist of the brown and mixed skins, enabled her to gain a unique brown skin expertise on the market. Her specialized proficiency on dark skins allows her to intervene regularly in the specialized press, with cosmetics brands and as a speaker in France and in the USA.


  • Product concept, design thinking, market trends, sourcing, workshops and training.
  • Support on all the elements of the strategic and operational mix marketing
  • Product development from innovative concept creations to the writing of the briefs for manufacturers, via the sourcing and complete project management till the delivery of the final products.


Nationalities: French – Canadian
Gratuated from HEC Montréal

1999-2004                           L’OREAL CANADA– Product manager (L’Oréal Paris make up then Biotherm).

2004-2011                           SEPHORA (S+) – Products development group chief for Sephora own brand.

2011-2014                           BLACK UP – Marketing director

Since 2015                          Consultant

    • Marketing and product development specialist for brands and manufacturers
    • Expert Brown Skin